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Welcome

Welcome

Auto City Races are Friday & Saturday Nights-check schedule for times

Marketing

Marketing

The 2025 promotion and marketing department at AUTO CITY Outdoor Event Center believes that the most effective marketing programs are designed on a specific basis and encourage that if you and/or your business have an interest in utilizing the track or facility, that you should first begin with a phone call to speak with our marketing personnel. From that point forward, AUTO CITY OEC will work closely with you and your team to find a promotion and/or program that fits your business strategy and achieves your overall goals. Your involvement as a promotional partner of this legendary facility is a great way to continually build a notable presence in the state of Michigan and beyond.

Whether you are planning a corporate event or are simply interested in gathering a group of loyal customers, Auto City OEC offers you a variety of entertainment options. Sponsorship opportunities still available, contact Sharon Fischer at 810-252-4533

Special Event Leasing Also Available:
Auto City Outdoor Event Center is available to outside promoters on a per lease basis. These events (do not have to be racing events) and may include anything from concerts to family gatherings. Please contact the owner - Joe DeWitte at 810-686-9500.

Here are a few ways to get involved at the track!

Exclusive Sponsorship Race Event Marketing
Billboards
VIP Suites
Kids Events
Victory Lane
Division Sponsors
Trophy Sponsors Pace Car Sponsor Plus Much more!

Expose your business to over 125,000 plus fans this season!

As the sponsor of an event, the night will be titled to reflect your involvement accordingly (duration of events TBD) and will include an extensive advertising campaign leading up to a full night of action in all racing divisions. Just a reminder that you will have the opportunity to entertain up to 100 guests in the hospitality suite (VIP suite). Key representatives of your group will have the added excitement of participation in at track activities, such as:

• The waving of the green flag

• Speedway driving opportunities in a pace car

• The involvement in the post-race victory circle activities

These promotional elements would be a great incentive for employees and guests during the evening’s festivities.

Temporary Track Signage – As a respected sponsor, you will have exclusive rights for temporary signage on the night of the event, including company branded banners, pennants, posters, etc. You are also encouraged to provide hats and a banner for additional promotional opportunities that exist in victory circle during post-race activities with the winning driver.

Live TV Broadcast: The live TV broadcast receives a minimum of (60) live promotional announcements Monday through Saturday highlighting you as the sponsor of the broadcast or event! Max D Events

Press Releases: A series of press releases in support of your event sponsorship will be sent to a minimum of 10 media outlets. The first will announce the event and your involvement, while spotlighting your company’s general mission. This release will also include pertinent event information. Finally, a release detailing the night’s event will serve as a follow up to your event sponsorship.

Internet Inclusion: Auto City Outdoor Event Center will include all information surrounding your company’s sponsorship of the event on their internet website, www.autocityspeedway.com as well as on our Facebook page (14,000 followers).

You may also choose to have a hot link to your home page added to our site for even greater exposure.

In 2024, Auto City Outdoor Event Center will continue to offer suite entertainment in a climate-controlled atmosphere.

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